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PANACA COLOMBIA
Colombia's Living Classroom in the Coffee Region
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A countryside experience at PANACA
🌱 Since 1999
Our Philosophy

Sin campo no hay ciudad®

PANACA is a philosophy of life in which experience comes together in a vision that brings culture, tourism and rural development into one. We are a broad, varied place where people can enjoy the most precious thing of all: the elemental.

This legacy is born of the conviction that the countryside is essential to the life and workings of the city. Rural education, hands-on time with animals and a connection with nature are at the heart of everything we do.

🌾
Jorge Ballén Franco
Founder of PANACA · Agronomist
What is PANACA?

More than a park, a concept

We offer unique, memorable experiences through fun with a purpose, hands-on time with animals and the countryside

Our iconic farming culture and our mission are designed to offer fun and education to all kinds of people of every age. Children discover and explore; adults remember and reconnect. PANACA is where those great moments come together.

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Experiential education

Knowledge is built by living it, feeling it and reflecting on it. Learning by doing is the core of our method.

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Domestic zoology

Hands-on contact with domestic animals as the protagonists of teaching, emotional and experiential processes.

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Sustainability with a purpose

Sustainable actions with real, measurable environmental, social and economic impact. Every decision reflects this commitment.

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Culture and tourism

Experiences that combine adventure, magic and rural culture, bringing people closer to the knowledge of the countryside.

Our story

A legacy that transforms

From an agronomist's dream to a world reference in agritourism.

How the dream began

Jorge Ballén Franco, an agronomist from the Escuela Agrícola Panamericana El Zamorano, founded PANACA in the conviction that the countryside can transform society through education and hands-on contact.

1999
2000s

Growth and consolidation

PANACA establishes itself as one of the most important destinations in the Coffee Region, driving economic and cultural development in Quindío.

Social and educational impact

Fundación PANACA begins technical agricultural training for rural leaders, former combatants and rural communities, contributing to reconciliation and food security.

2012
2019

National recognition

PANACA receives the Order of Boyacá for its contribution to the country's development, consolidating a vision that brings together culture, tourism and rural development in an unprecedented way.

A new chapter

We reinvent our vision. PANACA is understood as a concept: a territory where the theme park, PANACA Natura, Aventura, Cultura, Turismo and the Foundation all come together.

Today
Our purpose

Mission and Vision

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Mission

Fun with a purpose that transforms

With successful, cheerful and enthusiastic people, we bring humanity closer to nature, to domestic zoology and to a sense of identity with what is ours. We do it through interaction, learning and fun with a purpose; we surprise our visitors with innovative, quality products and services, built on farming traditions faithful to our philosophy: the countryside is vital to the city. Sin campo no hay ciudad®.

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Vision

A global reference in agritourism

To be the large-format agricultural theme park with the widest global reach. A unique territory where tourism, rural development and environmental sustainability come together, transforming humanity's relationship with the countryside through extraordinary experiences that combine conscious consumption, sensitive contact with nature and rural culture.

Our commitment

Animal welfare and respect for life

The way we treat our animals is grounded in ethics and respect for them as sentient beings, always seeking their wellbeing and protection.

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Complete wellbeing

We work every day so that our animals are in the best possible physical and mental condition in all circumstances. Our team looks after them constantly, with daily routines that suit their nature.

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Natural, rational horsemanship

Our training practices use natural and rational techniques. We have built an ethical, conscious and complementary relationship with every species that lives at PANACA.

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Health and professional care

We have qualified staff for the care, prevention and treatment of every species: agronomists, vets, animal scientists, nutritionists and farriers dedicated to their complete care.

Sustainability

Environmental commitment

International certifications and Sustainable Development Goals behind every action.

2
Zero Hunger
3
Health
4
Education
5
Equality
8
Employment
12
Production
13
Climate
15
Ecosystems
16
Peace
17
Partnerships
11
SDGs put into practice

Certified environmental quality

Our commitment is to deliver excellent service, built on continuous improvement and backed by highly trained people, ensuring a safe environment and good value for money.

We aim to set an example in environmentally friendly initiatives and production practices, in ways that prevent pollution and meet all legal requirements in force. From integrated solid waste management to the protection of water sources, every action contributes to a positive impact on our carbon footprint.

The PANACA ecosystem

One territory, many dimensions

PANACA is a concept expressed through many experiences, all connected by the same purpose.

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Theme park

The world's first agricultural theme park. Interactive stations, live shows and the magic of rural life.

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PANACA Tourism

Tour packages, rural accommodation, coffee routes and tailored experiences in the Coffee Region.

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🤝

Fundación PANACA

Technical agricultural training, rural education, reconciliation and food sovereignty for rural communities.

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🏭

Agribusiness

Responsible, sustainable production. Hay, silage, cereals and agribusiness cycles with environmental awareness.

Our impact

Figures that inspire

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+25
Years transforming lives
👨‍👩‍👧‍👦
+6M
Visitors to date
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+1.200
Hectares of land
🎓
+8.700
Foundation graduates
🌍
12
Countries with a presence

Experience PANACA

Find out why millions of people have chosen to reconnect with the countryside, the animals and nature in the heart of Colombia's Coffee Region.

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